# Pricing — real numbers, published.

You research before you buy. So do your clients. Here's what a build costs, what ongoing care
costs, and the ownership path if you'd rather have no monthly bill at all. Fixed prices, no
surprise invoices. Payments: 50% to start, 50% at launch; care plans are month-to-month.

## One-time builds — yours to keep

- **Foundation — $2,500 (fixed).** For solo practitioners and new businesses. Up to 5
  custom-designed pages, trust-driven mobile-first design, SEO + AEO structure and schema built
  in, Google Business Profile setup, lead form with delivery monitoring, 95+ Lighthouse
  performance target, 2 rounds of revisions per page. Includes 1 month of Site Care free.
- **Momentum — $5,500 (fixed) — most popular.** Everything in Foundation plus: up to 10 pages
  with service and industry structure, question-led content built for AI citation, review system
  and local search foundations, conversion flow engineered per page, compliance-aware copy for
  regulated fields, 3 rounds of revisions per page. Includes 2 months of Growth Care free.
- **Flagship — from $12,500.** Fully custom, research-driven builds: deep market and competitor
  research phase, custom illustration and diagram system, full compliance workflows (HIPAA-aware,
  legal advertising), advanced schema graph and AI visibility engineering, art direction,
  revisions until you approve at every milestone. I quote it after one conversation, and the
  quote is the price. Includes 2 months of Growth Care free.

## Care · SEO · AI-search plans — month to month, cancel with 30 days notice

Your clients search on Google and ask AI. These plans keep you visible in both: ranked in
search, cited by ChatGPT, Google AI, and Perplexity. They also work standalone on a site you
already have — I start with a free review of your current site.

- **Site Care — $150/month.** Managed hosting & SSL, uptime and form-delivery monitoring,
  security updates, content edits up to 2 hours a month, email support within one business day.
- **Growth Care — $550/month — what most clients pick.** Everything in Site Care plus a Google
  Business Profile post every month, every review answered in your voice, SEO & AI-search tuning
  as results come in, and a plain-English monthly report. Edits up to 3 hours a month and a
  scheduled monthly call.
- **Growth Care+ — $800/month.** Everything in Growth Care plus one written article a month (in
  your name, with your sign-off), social feeds kept current, AI-answer visibility checks
  (ChatGPT, Google AI, Perplexity), and a deeper quarterly strategy review. Edits up to 4 hours a
  month and phone support in business hours.

Fair use on every plan: an edit is a small change to facts (hours, prices, an offer, a photo swap,
a quote, a typo), requested in writing and batched; unused hours do not roll over. Emergencies (site
down, forms not delivering, booking or email broken) get a same-day response on every plan. Beyond
the included hours, or for a new page, a design change or third-party work: $150/hour in prepaid
blocks (5 hours $700, 10 hours $1,300, 90-day expiry, one-hour minimum). Every request is logged and
the log comes with the monthly invoice.

## The Handoff — own it outright, no monthly bill

One-time **$1,000**: I hand everything off and step away. Your code in a private repo you own,
my manager access removed from your hosting and every other account, full documentation, and a
walkthrough call. After that, support is **$200/hour**, only when you ask for it. Trade-off:
nobody is watching the site unless you call — forms break silently, certificates expire. Most
clients pick a care plan for exactly that reason, but the door is open, both ways.

## Guarantees — in writing, on every project

1. **95+ Lighthouse at launch** — performance, SEO, accessibility, measured. If a launch misses
   it, I keep working at no charge until it doesn't.
2. **You own every account** — Google, hosting, domain, social. I create each one in your name
   and add myself as a manager you can remove at any time.
3. **No surprise invoices** — anything outside agreed scope is quoted and approved by you before
   the work happens.

## Common questions

- **Why publish fixed prices?** Because you shouldn't have to book a call to learn a price.
  Foundation and Momentum are fixed; Flagship starts "from" because fully custom scope
  genuinely varies.
- **Do I have to take a care plan?** No — the Handoff gives you full ownership on day one.
- **How many revisions are included?** A round is one consolidated batch of feedback on a page;
  I apply it all at once. Foundation: 2 rounds per page; Momentum: 3; Flagship: until you
  approve each milestone. Additional rounds are a flat $150 per round, per page, confirmed
  before any work happens.
- **Do you offer SEO without a build?** Yes — Growth Care ($550/mo) and Growth Care+
  ($800/mo) work as standalone SEO & AI-search plans on a site you already have, after a free
  review.
- **What's not included?** Ad spend (your budget, your ad account), photography shoots, premium
  third-party licenses. When a project needs one, I flag it up front, with numbers, before you
  commit.
- **What happens to my site if I leave?** Nothing gets held hostage. Everything is in your name
  from day one; I'm only ever a manager you can remove in a couple of clicks. Hand the logins to
  another provider and they can pick it up the same day.
- **Can you take over a site you didn't build?** Sometimes. I look at the site first, free. If
  it's sound, I'll quote care for it. If it needs a rebuild, I'll say so — maintaining a broken
  site is billing you to babysit a problem.

Not sure which tier fits? Start with the free visibility review: https://dialedindigital.us/contact

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Dialed In Digital · Websites that get found, and dialed in for growth.
avi@dialedindigital.us · (954) 637-3694 · https://dialedindigital.us/