Selected Work

Proof the dial works.

Concept systems and client builds for law, medical, and hospitality, each one tuned for trust, clarity, and conversion before anything else.

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Best Practices

Scores reflect a live client build.

Every project, dialed in to its own readout.

Hollywood Beach Hotels website: 23 beachfront buildings on one map, a direct-booking bar over an aerial of the beach
Calibrated · Beachfront Hotel Group
  • 23 building pages on one illustrated map
  • Direct-booking bar wired to the hotel's engine
  • Lighthouse 98 mobile / 99 desktop at launch
Client build · Live

Hollywood Beach Hotels

Full site for a 23-building hotel village on the Hollywood Beach Broadwalk: an illustrated property map with every building, a page per building with its own rooms, pools and parking answers, a direct-booking bar tied to the hotel's engine with a seasonal offer, and 800-plus redirects so nothing from the old site was lost.

Hospitality Client Build Direct Booking 23 Buildings
Visit the live site
Atlantic Armory website: custom AR builder site with compliance-first structure and dark precision design
Calibrated — Custom Firearms
  • Compliance-first structure (ITAR, FFL, age gates)
  • Quiet-precision dark design system
  • Build-inquiry conversion path
Concept build

Atlantic Armory

Custom AR builder site in a charcoal-and-brass precision register — craftsmanship storytelling, honest lead-time and pricing signals, and the compliance layer most gun-maker sites are missing: ITAR notice, FFL-transfer explainer, age statements, and state-restriction handling built into the structure.

Custom Firearms Concept Build Compliance-First Dark Design
Visit the live site
HD Installs website: low-voltage and smart-home installer site with real install photography and hand-drawn schematics
Calibrated · Low-Voltage Install
  • Trust-first local positioning
  • Self-drawing install schematics
  • Phone-first conversion path
Client build

HD Installs

Multipage site for a solo low-voltage & smart-home installer: real job photography, six hand-drawn install schematics that draft themselves on scroll, a three-question fit quiz, and a phone-first path for NJ & NYC tri-state homeowners.

Low-Voltage Smart Home Client Build Local Service
Visit the live site
Tikva Funeral Homes website: compassionate trust-driven Jewish funeral home design
Calibrated · Funeral Services
  • Compassionate trust hierarchy
  • Jewish tradition structure
  • Immediate-need conversion path
Client build

Tikva Funeral Homes

Jewish funeral home site built around compassionate trust: clear guidance for families in immediate need, tradition-forward structure, and a calm path from landing to arrangements.

Funeral Services Client Build Jewish Tradition Compassion-First
Visit the live site
EZ Coaching website: warm cream-and-olive multi-page life coaching site for Eli Zians, Boca Raton
Calibrated · Coaching
  • Four coaching lines, one clear path
  • Warm editorial identity
  • Consultation conversion flow
Client build

EZ Coaching

Ten-page life coaching site for Eli Zians in Boca Raton: individual, family, teen, and business coaching in a warm cream-and-olive editorial register, organized for fast clarity and a clear path to a first conversation.

Coaching Client Build Multi-page Boca Raton
Visit the live site
David's Kosher Pizza website: appetite-first kosher pizza counter design
Calibrated · Food & Restaurant
  • Appetite-first food photography
  • Full scrollable menu system
  • Order & catering conversion paths
Client build

David's Kosher Pizza

Kosher pizza counter site for a Delray Beach family shop: appetite-first food photography, a full scrollable menu, and clear ordering and catering paths built for local search.

Food & Restaurant Client Build Kosher Dairy Local SEO
Visit the live site
The Endocrine Center pediatric endocrinology website: trust-driven medical practice design
Calibrated · Medical
  • Specialty-practice credibility
  • Bilingual EN/ES structure
  • Appointment conversion flow
Client build

The Endocrine Center

Pediatric endocrinology practice site built for trust and local search: specialty credentials front and center, bilingual structure, and a conversion path built around the consultation call.

Medical Client Build Bilingual Specialty Practice
Visit the live site
Cedar & Hearth Law regional estate planning law firm website
Calibrated · Legal
  • Warm regional trust tone
  • Estate planning clarity
  • Family-first positioning
Concept design

Cedar & Hearth Law

Regional estate planning firm concept built around warmth, local roots, and family-first trust: an editorial layout that makes a personal attorney feel approachable and credible.

Legal Concept Estate Planning Regional
The Linden House boutique hotel website: editorial coastal design
Calibrated · Hospitality
  • Immersive editorial hero
  • Soft-luxury visual tone
  • Direct booking flow
Concept design

The Linden House

Boutique hotel concept built around an editorial coastal identity: soft-luxury visuals, immersive hero, and a streamlined path to booking for a discerning traveler.

Hospitality Concept Editorial Booking Flow

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